<!--ProdInc[210677466]/Mall:[macys_US]-->A purple shampoo that neutralizes brass and dullness with ultra-violet pigments and charcoal powder while helping to make hair three times stronger. Powered by a blend of superfood oils and shea butter, it provides intense hydration and repair to bleached and damaged hair cuticles. WHAT IT IS: A purple shampoo that''s ideal for helping color-treated blondes fight yellowing, brass and breakage WHAT IT DOES: Helps neutralize brass and dullness; smells like breezy citrus with crisp fresh water and warm woods INGREDIENT HIGHLIGHTS: Ultra-violet pigments help neutralize brass Charcoal powder draws out impurities from hair, instantly lightening strands Avocado, coconut and jojoba oils are packed with vitamins to penetrate deep into the hair cuticle to moisturize, strengthen and help prevent split ends for shinier, softer, smoother hair Shea butter, which is rich in essential fatty acids and nutrients, provides powerful nourishing and moisturizing properties to the hair, eliminating frizz and dullness while improving overall hair health and shine HOW TO USE: Apply to wet hair, including the sides of the head, crown and nape of the neck Leave on 2-3 minutes or longer (depending on desired degree of neutralization), then rinse thoroughly USE WITH: Fekkai Anti-Brass Purple Mask