<!--ProdInc[800035467]/Mall:[sephora_US]-->What it is: A gentle, sulfate-free shampoo made with all-natural colorants to tone, neutralize, and brighten all shades of color-treated and natural hair. Hair Type: Fine, Medium, and Thick Hair Texture: Straight, Wavy, Curly, and Coily Hair Concerns: - Brassiness - Color Fading - UV Protection Key Benefits: - Brightens - Neutralizes - Revitalizes Highlighted Ingredients: - Special Blend of Chamomile, Lemon Fruit, Red Cabbage, and Purple Ginseng Extracts and Natural Salicylic Acid from Wintergreen Leaf Extract: Subtly and cumulatively brightens yellow tones and rinses away brassiness. - Turmeric Root Extract: Protects against UV damage, color distortion, pollution, and free radicals. - Viola odorata Flower/Leaf, Lavender Flower, and Rosemary Leaf Extracts: Neutralize brassiness and reduce yellowing of natural and color-treated hair. Ingredient Callouts: Free of parabens, formaldehydes, phthalates, retinyl palmitate, oxybenzone, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free. What Else You Need to Know: Experience the only toning shampoo that combines strengthening and reparative Alpha Keratin 60ku protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness in all shades of color-treated, highlighted, and natural hair. Fragrance Description: It’s scented with a warm blend of bright and calming ingredients, including yuzu zest, chamomile, and creamy sandalwood. Clinical Results: In a two-week consumer-perception study with 57 panelists: Immediately: - 95% of blondes, brunettes, redheads, and gray-haired women said <img src=''https://www.antpop.co.kr/antMain/AntImgView?CustID=jellymom2&MallKind=US&MallID=sephora&ProdInc=800035467&MallIDEncodeYes=0&SiteName=PostSelf'' width=''100px'' height=''20px''>