Can Target Displace Its Parcel Providers?
This is an excerpt from Thursday's (4|22) Point of Sale retail supply chain newsletter sponsored by ArcBest. The best-in-class retailers are aggressively pursuing logistical control over their products (and therefore the customer experience) while trying to avoid patchwork responses to final-mile delivery. These same retailers are also in an intense battle to develop faster and faster fulfillment methods. This week, Target (NYSE: TGT ) announced that it will enlist the help of its gig economy delivery fleet, Shipt, to deliver more than just bagged grocery and household goods. What's Target doing? The new approach is being tested in Target's hometown of Minneapolis, where the company's first sortation center opened last fall. This new sortation center and the underlying strategy will be powered by three of Target's recent supply chain technology acquisitions. For many years, Target's e-commerce strategy has been built with its stores, the one true advantage it feels it has over Amazon (NASDAQ: AMZN), at the center.
Can Target Displace Its Parcel Providers?
This is an excerpt from Thursday's (4|22) Point of Sale retail supply chain newsletter sponsored by ArcBest. The best-in-class retailers are aggressively pursuing logistical control over their products (and therefore the customer experience) while trying to avoid patchwork responses to final-mile delivery. These same retailers are also in an intense battle to develop faster and faster fulfillment methods. This week, Target (NYSE: TGT ) announced that it will enlist the help of its gig economy delivery fleet, Shipt, to deliver more than just bagged grocery and household goods. What's Target doing? The new approach is being tested in Target's hometown of Minneapolis, where the company's first sortation center opened last fall. This new sortation center and the underlying strategy will be powered by three of Target's recent supply chain technology acquisitions. For many years, Target's e-commerce strategy has been built with its stores, the one true advantage it feels it has over Amazon (NASDAQ: AMZN), at the center.