Changes in Lifestyle Consumption Habits of Consumers Driving Global Beverage Markets FinancialNewsMedia.com News Commentary PALM BEACH, Fla. , June 30, 2022 |PRNewswire| -- From the newly funded startups to well funded corporate conglomerates, almost all the players in the beverage market are striving hard to meet the never-ending desires of the new-age consumers. For instance, last year PepsiCo unveiled a new hydration platform, which is completely customizable to the needs of the consumer. It provides a variety of flavors, carbonation, and temperature options to choose from. New age consumers, mainly millennials are health-focused. They are expecting functional benefits from their beverages that are consumed on a regular basis. This behavior has led to the rise of a new category of beverages called ''miracle drinks''. CBD infused sparkling water, plant-based milk beverages are popular examples under this category. CBD infused beverages, vegan beverages are in demand as well. Changes in lifestyle and consumption habits of the new-age consumers are two major reasons driving this change.