Kanye West says he plans to ‘go it alone’ after his contracts with Adidas and Gap expire
Kanye West said he wants to "go it alone" and operate his Yeezy brand separate from Adidas and Gap, according to Bloomberg. West is under contract with the two companies but hasn''t shied away from criticizing them on Instagram. In an interview, West called Adidas and Gap his "baby mamas" and said they''d have to "co-parent" his designs for now. Kanye West says he wants to break away from corporate partners and operate his fashion empire independently. The rapper-turned-designer, who now goes by the name Ye, told Bloomberg that he no longer wants to work with Adidas and Gap after his contracts expire. "It''s time for me to go it alone. It''s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever," West told Bloomberg. "Now it''s time for Ye to make the new industry. No more companies standing in between me and the audience," he added. West has design partnerships with the two companies that are worth billions of dollars, and he''s locked into a contract with Adidas until 2026 and one with Gap until 2030.
Kanye West says he plans to ‘go it alone’ after his contracts with Adidas and Gap expire
Kanye West said he wants to "go it alone" and operate his Yeezy brand separate from Adidas and Gap, according to Bloomberg. West is under contract with the two companies but hasn''t shied away from criticizing them on Instagram. In an interview, West called Adidas and Gap his "baby mamas" and said they''d have to "co-parent" his designs for now. Kanye West says he wants to break away from corporate partners and operate his fashion empire independently. The rapper-turned-designer, who now goes by the name Ye, told Bloomberg that he no longer wants to work with Adidas and Gap after his contracts expire. "It''s time for me to go it alone. It''s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever," West told Bloomberg. "Now it''s time for Ye to make the new industry. No more companies standing in between me and the audience," he added. West has design partnerships with the two companies that are worth billions of dollars, and he''s locked into a contract with Adidas until 2026 and one with Gap until 2030.