Red White Bloom's Brad Rogers On The Power Of Branding In Cannabis During a recent interview with Benzinga, Red White Bloom Brands Inc.'s (OTCQX: RWBYF ) chairman and CEO Brad Rogers said he and his team are focused on executing the business plan they believe works. "We know our business. We know our plan," the CEO said. The cannabis multistate operator and its several brands aim to focus on the quality of states in which it's involved in rather than the quantity, he said. The vision includes brands like Platinum Vapes, a company RWB acquired in July 2020. Rogers said the line now holds roughly 35% of the Michigan vape market share. The company also has a deal with HighTimes Holding Corp. to create branded products, including unique products for the Michigan market. Rogers said the partnership with High Times helps further bolster RWB's brand presence. Establishing Power Through Branding Rogers served as president and COO of Canntrust Holdings Inc. from 2015 to 2018. With Platinum Vapes, Rogers said he sees entryways into markets that MSOs have traditionally steered clear of like Oklahoma.