Sports retailer SPAC powers MA cycle Online sports retailer Signa Sports United is going public via a U.S. blank-cheque company in a deal that values it at $3.2 billion. SSU owns e-commerce and technology brands for sports like cycling and tennis. At 2 times expected sales in the year to September 2021, the valuation is cheap compared to Britains THG (THG.L), which has a similar model for cosmetics and trades at almost 3 times forward sales, according to Refinitiv.