Fair Trade Certified(TM) Coffee Partners Update Commitments Ahead of Sustainable Coffee Challenge and International Coffee Day OAKLAND, CA | ACCESSWIRE | September 26, 2022 | In honor of International Coffee Day, October 1, 2022, Fair Trade USA ™ highlights its coffee partners'' commitments to the Sustainable Coffee Challenge (SCC). Managed by Conservation International, the SCC is a collaborative effort of public and private sector organizations and companies working to make coffee the world''s first sustainable agricultural product. All Fair Trade Certified™ partners joining the SCC commit to four areas - sustainable sourcing; resilient supply; farmer and worker well-being and prosperity; and forest and climate. Annually, Fair Trade USA celebrates its partners who have achieved new accomplishments in the past year in conjunction with the SCC. Brands, roasters, retailers, importers and producers alike, continue to enhance their methodologies and programs for implementing and measuring sustainable sourcing. Many commitments to trade and product line conversions were met in 2020. Fair Trade USA will continue to report its partners incremental progress in these four areas through its partnership with Conservation International. "At Fair Trade USA, we keep a close watch on the pulse of the coffee industry to inform how we develop and evolve our program to meet worker and business needs," said Abby Ayers, Senior Director of Retail Partnerships. "Our partners understand the importance of Fair Trade Certified coffee and that socially responsible brands outperform conventional brands fueled by consumers.