Festival ‘to promote authentic brands’ Jumia, the leading pan-African e-commerce platform, has commenced its annual ‘brand festival’ campaign, targeted at promoting authentic products at the best prices directly from the manufacturers on the Jumia platform. The campaign, which started on Monday and will run through October 2, offers millions of consumers nationwide the opportunity to buy original products from the official stores of several top brands: Adidas, Samsung, Infinix, Umidigi, Nivea, DeFacto, Nestle, Bacardi, Intel|HP, Unilever, Pernod Ricard, Oraimo, Diageo, Coca Cola, Apple, and Xiaomi. “The Jumia Brand Festival is not only for the promotion of authentic products, but it also serves as a means for consumers to get the best prices directly from the manufacturers on our platform. We are aware of the needs of today’s consumers, which is to gain quality goods at the most competitive market prices and that is the essence of this campaign. We have partnered with the best international brands to make their products accessible to consumers across the country, so consumers can spend less while buying more,” said Ijeoma Arum, Chief Commercial Officer, Jumia Nigeria.