How The Clorox Company Is Learning More About Its Customers
For more than 100 years, Americans interested in purchasing Clorox products have had to go to a physical store or online retailer. It''s been fewer than 100 days since The Clorox Company added another option: direct-to-consumer, and aside from boosting its bottom line, the effort is designed to collect valuable first-party data. A visit to…
How The Clorox Company Is Learning More About Its Customers
For more than 100 years, Americans interested in purchasing Clorox products have had to go to a physical store or online retailer. It''s been fewer than 100 days since The Clorox Company added another option: direct-to-consumer, and aside from boosting its bottom line, the effort is designed to collect valuable first-party data. A visit to…