Huazhu Group Limited Announces License Agreement between Steigenberger and Porsche Design Group to Establish a Joint Hotel Brand
SHANGHAI, China, July 09, 2021 (GLOBE NEWSWIRE) -- Huazhu Group Limited (NASDAQ: HTHT and HKEX: 1179) (Huazhu or our), a world-leading hotel group, announced that Steigenberger Hotels AG, a wholly-owned subsidiary of Huazhu, and Porsche Lizenz- und Handelsgesellschaft mbH Co. KG (Porsche Design Group) signed a license agreement to jointly develop a new unique and exclusive hotel brand named Steigenberger Porsche Design Hotels. This hotel brand will be positioned as a luxury lifestyle brand. Steigenberger Porsche Design Hotels are expected to be launched in selected international metropolises.
Huazhu Group Limited Announces License Agreement between Steigenberger and Porsche Design Group to Establish a Joint Hotel Brand
SHANGHAI, China, July 09, 2021 (GLOBE NEWSWIRE) -- Huazhu Group Limited (NASDAQ: HTHT and HKEX: 1179) (Huazhu or our), a world-leading hotel group, announced that Steigenberger Hotels AG, a wholly-owned subsidiary of Huazhu, and Porsche Lizenz- und Handelsgesellschaft mbH Co. KG (Porsche Design Group) signed a license agreement to jointly develop a new unique and exclusive hotel brand named Steigenberger Porsche Design Hotels. This hotel brand will be positioned as a luxury lifestyle brand. Steigenberger Porsche Design Hotels are expected to be launched in selected international metropolises.