JCB appoints AxiCom to support Public Relations and Communications growth across Europe AxiCom UK will act as central hub for the global payment brand''s European PR LONDON, June 9, 2022 - (ACN Newswire) - JCB International Co., Ltd., the international operations subsidiary of JCB Co., Ltd., today announced the appointment of AxiCom, WPP''s technology specialist communications agency, as its PR agency of record in Europe, following a competitive pitch process. AxiCom will support JCB''s growth in the region through strategic media relations and communications, as the company evolves as a data-driven global financial services provider. Building on JCB''s unique heritage, AxiCom''s remit also includes growing brand recognition with merchants, acquiring partners and other target groups to assist in differentiating the company from other payment providers. JCB is entering into a new era as travel restrictions gradually ease, and with that in mind the JCB brand has prioritised carving out a niche space for JCB in a competitive European market - and AxiCom will support JCB in this endeavour.