Morgan Stanley Bumps Up elf Beauty Price Target With Confidence Behind Growth Potential Morgan Stanley analyst Dara Mohsenian reiterated an Overweight rating on the shares of elf Beauty Inc (NYSE: ELF ) and raised the price target to $46 from $42, implying a 14% upside. ELF remains the analyst''s preferred SMID cap pick, with recent U.S. scanner data confirming potential fundamental upside near-term and driving higher estimates|price target. ELF momentum is being driven by its market share gains, which are accelerating as it implemented … Full story available on Benzinga.com