Paramount appoints Kaufman international markets CEO Paramount Global has appointed Pamela Kaufman as the President and CEO of International Markets, Global Consumer Products Experiences, effective immediately. This newly created position reports to Bob Bakish, President and CEO of Paramount, and reflects Paramount’s ongoing strategy of globalising its operations. She was previously the President of Global Consumer Products and Experiences. Raffaele Annecchino has decided to leave the company in his role as President and CEO of Paramount International Networks, Studios and Streaming. In her expanded role, Kaufman will be responsible for driving the continued growth of Paramount’s international business and ensuring the strength of the company’s international operations across six continents, including broadcast and cable networks, streaming and studios, and the company’s commercial capabilities. She will work closely with Paramount’s international leadership team, as well as the global content and streaming organisation to do so, including helping to guide the continued international rollout of Paramount and Pluto TV.