Pizza Hut Pushes Drag Queen Book For Kid''s Summer Reading Program Pizza Hut Pushes Drag Queen Book For Kid''s Summer Reading Program Restaurant chain Pizza Hut is the latest company meddling in divisive political issues, as they promote a children''s book this summer that features a young boy who dresses in drag. Since 1984, Pizza Hut has been running a reading program for PreK through sixth-grade classrooms called "BOOK IT!" incentivizing children to read a list of books to achieve awards, such as free pizza. In celebration of Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) Pride Month, the fast-food chain owned by Yum! Brands added "Big Wig," which tells the story of a young boy who competes in a neighborhood drag competition. The publishers, Simon and Schuster, said the book "celebrates the universal childhood experience of dressing up and the confidence that comes with putting on a costume." "And it goes further than that, acknowledging that sometimes dressing differently from what might be expected is how we become our truest and best selves," the publishers continued.