Starbucks is adding new challenges and prizes to its popular rewards program — here’s how to get them Starbucks just announced a new addition to its rewards program using web3 and blockchain technology called Starbucks Odyssey. Members will be eligible for NFT prizes and a trip to Starbucks'' coffee farm in Costa Rica. Fans can sign up for the Starbucks Odyssey waitlist now. Starbucks just announced big additions to its rewards program, including digital experiences and a trip to Costa Rica. The new program, which was teased by outgoing CEO Howard Schultz in an August earnings call, is called Starbucks Odyssey and gives customers and employees access to "new benefits and immersive coffee experiences" using web3 technology, Starbucks said in a press release. The coffee chain describes Odyssey as an extension of its already-existing rewards program, which members can reach using their accounts. In Starbucks Odyssey, members can play games and engage in online challenges to learn more about coffee. Completing different aspects will be rewarded with "journey stamps," which also function as NFTs.