Starcom Hires New CMO, Plans Brand Refresh
Publicis Media''s Starcom has hired Robert Schwartz, previously of IBM, Carat and WPP, as its new chief marketer. The hire comes as Starcom is planning a brand refresh, and Schwartz is charged with repositioning Starcom in the market. He will lead both global and U.S. marketing. At IBM, Schwartz was vice president of brand transformation…
Starcom Hires New CMO, Plans Brand Refresh
Publicis Media''s Starcom has hired Robert Schwartz, previously of IBM, Carat and WPP, as its new chief marketer. The hire comes as Starcom is planning a brand refresh, and Schwartz is charged with repositioning Starcom in the market. He will lead both global and U.S. marketing. At IBM, Schwartz was vice president of brand transformation…