TV Networks, Desperate For Live Sports, Just Showered The Big Ten Colleges With Nearly $8 Billion
The Big Ten forged a new seven-year contract with Fox Corp (NASDAQ: FOX ), Paramount Global (NASDAQ: PARA ) CBS, and Comcast Corp (NASDAQ: CMCSA ) NBC worth up to $7.5 billion, the Wall Street Journal reports . It marks a record amount for a college athletic conference reflecting the surging value of college football''s broadcast rights. Less than two months ago, the Big Ten declared bagging Southern California and UCLA as future members. Recently, the SEC disclosed adding football behemoths Texas and Oklahoma by 2025. Also Read: Apple Re-Enters Fray For Streaming Rights Of Big Ten Athletic Events: Report In 2024, when the SEC''s new deal with Walt Disney Co''s (NYSE: DIS ) ESPN takes … Full story available on Benzinga.com
TV Networks, Desperate For Live Sports, Just Showered The Big Ten Colleges With Nearly $8 Billion
The Big Ten forged a new seven-year contract with Fox Corp (NASDAQ: FOX ), Paramount Global (NASDAQ: PARA ) CBS, and Comcast Corp (NASDAQ: CMCSA ) NBC worth up to $7.5 billion, the Wall Street Journal reports . It marks a record amount for a college athletic conference reflecting the surging value of college football''s broadcast rights. Less than two months ago, the Big Ten declared bagging Southern California and UCLA as future members. Recently, the SEC disclosed adding football behemoths Texas and Oklahoma by 2025. Also Read: Apple Re-Enters Fray For Streaming Rights Of Big Ten Athletic Events: Report In 2024, when the SEC''s new deal with Walt Disney Co''s (NYSE: DIS ) ESPN takes … Full story available on Benzinga.com