Taco Bell Launches Defy Concept: How The Fast Food Brand Is Innovating With Drive-Thru Experiences
Fast food giant Taco Bell is launching its “Taco Bell Defy” restaurant on Tuesday, June 7. Here is what makes this new restaurant stand out. What Happened: First announced last year, the new Brooklyn Park, Minnesota Taco Bell location opens June 7 and is the first “Taco Bell Defy” location. The restaurant features a two-story model and some of the most advanced technology and designs from the restaurant company owned by Yum! Brands (NYSE: YUM ). “Taco Bell Defy is an incredible innovation for our brand, and one that’s meeting our consumer in a really unique way. For decades we’ve been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a two minute or less drive-thru experience for customers of this concept,” Taco Bell President Mike Grams said. In partnership with franchisee … Full story available on Benzinga.com
Taco Bell Launches Defy Concept: How The Fast Food Brand Is Innovating With Drive-Thru Experiences
Fast food giant Taco Bell is launching its “Taco Bell Defy” restaurant on Tuesday, June 7. Here is what makes this new restaurant stand out. What Happened: First announced last year, the new Brooklyn Park, Minnesota Taco Bell location opens June 7 and is the first “Taco Bell Defy” location. The restaurant features a two-story model and some of the most advanced technology and designs from the restaurant company owned by Yum! Brands (NYSE: YUM ). “Taco Bell Defy is an incredible innovation for our brand, and one that’s meeting our consumer in a really unique way. For decades we’ve been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a two minute or less drive-thru experience for customers of this concept,” Taco Bell President Mike Grams said. In partnership with franchisee … Full story available on Benzinga.com