Vanilla to open debut store at Bluewater Vanilla to open debut store at Bluewater Submitted 02|07|2021 - 9:30am Accessible fashion concept brand Vanilla is to open its debut standalone store at Bluewater, following the success of its established online and concession presence. Located adjacent to HM on Upper Thames Walk, the 3,616 sq ft Vanilla flagship store represents the first time trend-led, well priced fashion labels Blue Vanilla and Pink Vanilla will have a bricks and mortar home to showcase their collections in full. Vanilla Bluewater will exclusively stock a new shoe and accessory collection, not available anywhere else. ''Fashion-forward, on-trend'' womenswear brand Blue Vanilla aims to deliver stylish fashion. The London-based brand operates on a global scale, with their e-commerce site shipping to 150 countries globally, whilst the brand itself can be found in stores such as New Look and House of Fraser nationwide and on e-commerce platforms such as Next, Debenhams and Silk Fred. Pink Vanilla is a young fashion brand targeting the ages 14-24 and offers outfits for all occasions.