Dangote, Globacom, MTN lead ‘Top 50 Brands Nigeria’ Dangote Industries, MTN, Globacom and Access Bank have led the Top 5o Brands Nigeria list this year, according to the result of the evaluation by brand and marketing research firm, Top 50 Brands Nigeria. Dangote emerged the Most Valuable Brand for a record fifth year in a row at the outcome of the 2022 corporate brand evaluation. It topped with an aggregate score of 83.7 per cent Brand Strength Measurement (BSM) Index score. This was followed by MTN, Globacom and Access Bank in second, third and fourth place. Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to 10th positions respectively. Speaking, Top 50 Brands Nigeria, Chief Executive Officer, Taiwo Oluboyede said: “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification.” He added: “When you plant a flower, you keep watering and pruning it to grow and until it blossoms and this you do for its lifetime.