Kellogg’s introduces ‘just add water’ portable cereal bowls containing instant milk powder for breakfast on-the-go
Kellogg''s said the product was inspired by demand for more portable options. Instabowls come in four varieties: Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch. The products are available at select Walmart stores and retail for $1.98. Craving a bowl of Frosted Flakes but out of milk? Kellogg''s is here to help. The food manufacturing giant announced the debut of Instabowls, portable containers of its most popular cereal brands that include "instantized milk" powder that "turns into real milk with a quick stir" upon adding water. Instabowls will retail for $1.98 a bowl and are available at select Walmart locations around the US, according to a press release on Thursday. The bowls come in four varieties, including Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch, according to the company. Chris Stolsky, marketing director at Kellogg, said the product was inspired by demand for more portable options that allow consumers to "not have to worry about milk, dishes, or clean-up." "In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life''s everyday curve balls prevent traditional sit-down meals," Stolsky said in a statement.
Kellogg’s introduces ‘just add water’ portable cereal bowls containing instant milk powder for breakfast on-the-go
Kellogg''s said the product was inspired by demand for more portable options. Instabowls come in four varieties: Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch. The products are available at select Walmart stores and retail for $1.98. Craving a bowl of Frosted Flakes but out of milk? Kellogg''s is here to help. The food manufacturing giant announced the debut of Instabowls, portable containers of its most popular cereal brands that include "instantized milk" powder that "turns into real milk with a quick stir" upon adding water. Instabowls will retail for $1.98 a bowl and are available at select Walmart locations around the US, according to a press release on Thursday. The bowls come in four varieties, including Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch, according to the company. Chris Stolsky, marketing director at Kellogg, said the product was inspired by demand for more portable options that allow consumers to "not have to worry about milk, dishes, or clean-up." "In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life''s everyday curve balls prevent traditional sit-down meals," Stolsky said in a statement.