PA urges all stakeholders to work towards a fair deal for Ceylon Tea The Planters Association of Ceylon (PA) marked International Tea Day, with a call to all policy makers and stakeholders to take a holistic and practical approach ensuring a sustainable way forward for the industry, while ensuring that producers of Pure Ceylon Tea are given a fair deal. In alignment with the theme of this years International Tea Day celebration: Tea and Fair Trade, the PA called on the entire trade including all Regional Plantation Companies (RPCs), as well as the State-owned and smallholder sectors and factory owners, traders, exporters to focus on enhancements across the supply chain, in order to carve out a sustainable way forward for the sector. Like all others in the commercial agricultural sector locally and globally, Sri Lankas tea sector faces immense challenges on all fronts in 2021. Moving forward it is clear that every single aspect of the industry will have to be re-evaluated, and where necessary and practical, new thinking and strategies will have to be implemented in a scientific manner.