Abercrombie Fitch launches new refreshed retail concept Image: Abercrombie Fitch Abercrombie Fitch has unveiled a new “getaway” inspired retail concept inspired by the feelings experienced at the start of a long weekend to cater for its young millennial and zillennial customers. The new getaway-themed has been designed to replicate a chic hotel lobby, explains Abercrombie Fitch in the press release, to prioritise omni-channel shopping and provide customers with “an immersive interpretation of the Abercrombie experience of today”. The concept aims to offer its customers a “vacation from the typical shopping space,” with a refined and relaxing shopping experience punctuated with elevated fixtures and furnishings, wood accent walls, and stylised spaces. Image: Abercrombie Fitch Carey Krug, senior vice president and head of marketing for Abercrombie brands, said: “Our new getaway-inspired stores reflect the unity of both our brand aesthetic and intuitive, omni-channel functionality. “Abercrombie’s young millennial and zillennial customers continue to utilise our stores for a variety of needs—whether it’s discovering new products and trends, picking up online orders, connecting with friends virtually or IRL, figuring out their best fit, or simply enjoying the brand experience.