Brendan Hoffman to take over as the CEO of Wolverine Worldwide Image: Business Wire Wolverine World Wide, Inc. has announced that Brendan Hoffman, president and a member of the companys board of directors, will also become chief executive officer at the end of the year. The company said, Hoffman will succeed Blake Krueger, who began his career with the company in 1993 and has been CEO since 2007 and chairman of the board since 2009. As part of the transition, the company added, Krueger will assume the newly created role of executive chairman of Wolverine Worldwide. I would like to thank Blake and the board for their support and the opportunity to lead Wolverine Worldwide into its next phase of global growth. Its been a privilege to work closely with Blake over the past year and I have gained tremendous knowledge of the industry and the unique strengths of the companys global brand portfolio. Brendan Hoffman is the new CEO of Wolverine Worldwide Hoffman, 52, the company said, joined Wolverine Worldwide as president in September 2020 with oversight of the companys brands and direct to consumer business, reporting directly to Krueger.