Fatburger restaurants to be renamed Skinnyburger
Fatburger restaurant chain parent FAT Brands Inc. said Wednesday it is re-branding as Skinnyburger. FAT, which stands for Fresh, Authentic, Tasty, said it was changing its name because of "popular demand" for the top-pick menu item. The Skinnyburger is a low-carb, lean-beef burger made with two patties in lieu of buns. The stock, which was still inactive in premarket trade, has lost 24.4% over the past 12 months, while the SP 500 has gained 7.9%. Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.
Fatburger restaurants to be renamed Skinnyburger
Fatburger restaurant chain parent FAT Brands Inc. said Wednesday it is re-branding as Skinnyburger. FAT, which stands for Fresh, Authentic, Tasty, said it was changing its name because of "popular demand" for the top-pick menu item. The Skinnyburger is a low-carb, lean-beef burger made with two patties in lieu of buns. The stock, which was still inactive in premarket trade, has lost 24.4% over the past 12 months, while the SP 500 has gained 7.9%. Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.