Hard-to-find Froot Loops and $50 Fantas: How one man went from peddling soda from his trunk to making millions fulfilling celebs’ junk food needs
Exotic Pop – a ''unique beverage boutique'' – was founded in 2016 by Charleston Wilson. The company reached a licensing and bottling agreement with PepsiCo in 2019. In 2021, Exotic Pop reported $6 million in profits after years of support from hip-hop icons. Exotic Pop, a company selling hard-to-get sodas and limited-edition snacks that has earned millions and thrives on celebrities'' cravings, started with a casual 2016 road trip to Louisiana. Described as a "unique beverage boutique" online, Charleston Wilson''s brainchild was sparked by a weekend drive to Baton Rouge where he spent about $100 on sodas to bring back home to Houston. After purchasing the limited-edition soda flavors as a favor to a friend, Wilson started selling some of them out of the trunk of his car, Mel Magazine reports. Years later, the now-multimillion dollar snack distribution company also is known for its access to exotic cereals — like Wild Berry Froot Loops, Serena Williams Wheaties, and Oreo O''s — and manufactures its own soda flavors after successfully closing a deal with PepsiCo for licensing and bottling in 2019.
Hard-to-find Froot Loops and $50 Fantas: How one man went from peddling soda from his trunk to making millions fulfilling celebs’ junk food needs
Exotic Pop – a ''unique beverage boutique'' – was founded in 2016 by Charleston Wilson. The company reached a licensing and bottling agreement with PepsiCo in 2019. In 2021, Exotic Pop reported $6 million in profits after years of support from hip-hop icons. Exotic Pop, a company selling hard-to-get sodas and limited-edition snacks that has earned millions and thrives on celebrities'' cravings, started with a casual 2016 road trip to Louisiana. Described as a "unique beverage boutique" online, Charleston Wilson''s brainchild was sparked by a weekend drive to Baton Rouge where he spent about $100 on sodas to bring back home to Houston. After purchasing the limited-edition soda flavors as a favor to a friend, Wilson started selling some of them out of the trunk of his car, Mel Magazine reports. Years later, the now-multimillion dollar snack distribution company also is known for its access to exotic cereals — like Wild Berry Froot Loops, Serena Williams Wheaties, and Oreo O''s — and manufactures its own soda flavors after successfully closing a deal with PepsiCo for licensing and bottling in 2019.