Kantar reveals the most creatively effective digital ads in Southeast Asia
More than 70% of advertisers plan to grow their investment in digital in 2022 SINGAPORE , June 29, 2022 |PRNewswire| -- Kantar today reveals the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards . Chosen from almost 300 digital ads tested using Kantar''s validated ad testing solutions , Link, Context Lab and Brand Lift Insights; the Top 10 finalists and Grand Winners each: told compelling stories resonating with Asians through pandemic lockdowns built their brands to drive sales and increase long-term brand equity employed a range of different tactics to guarantee viewer connection. Grand Winners: the top 3 most creative and effective digital advertising in Southeast Asia Diageo, Johnnie Walker '' "JW, Love for the street", YouTube, Thailand Winner - Global Kantar Creative Effectiveness Awards Grand Winner - Digital Creative Awards SEA Agency: VIRTUE (Creative Lead) STORY TELLER (Production Lead) Connecting cultures – recognising, appreciating and embracing local nuances while adhering to brand DNA.
Kantar reveals the most creatively effective digital ads in Southeast Asia
More than 70% of advertisers plan to grow their investment in digital in 2022 SINGAPORE , June 29, 2022 |PRNewswire| -- Kantar today reveals the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards . Chosen from almost 300 digital ads tested using Kantar''s validated ad testing solutions , Link, Context Lab and Brand Lift Insights; the Top 10 finalists and Grand Winners each: told compelling stories resonating with Asians through pandemic lockdowns built their brands to drive sales and increase long-term brand equity employed a range of different tactics to guarantee viewer connection. Grand Winners: the top 3 most creative and effective digital advertising in Southeast Asia Diageo, Johnnie Walker '' "JW, Love for the street", YouTube, Thailand Winner - Global Kantar Creative Effectiveness Awards Grand Winner - Digital Creative Awards SEA Agency: VIRTUE (Creative Lead) STORY TELLER (Production Lead) Connecting cultures – recognising, appreciating and embracing local nuances while adhering to brand DNA.