STAR remains leader among broadcasters New Delhi: STAR continued to remain the undoubted leader among broadcasters in May, with group level viewership share of 39.4 per cent, slightly down on high base of IPL viewership in April''21, according to a research by Elara Securities. STAR Utsav retained its top spot across genres at 13.7 per cent viewership share, up 117bp MoM, regaining lost share on IPL in April. SunTV followed at the second spot, with 13% share, up 107bp MoM. Star Plus, STAR Maa and Sony SAB stood third, fourth and fifth, with 12.7 per cent, 11.2 per cent and 11.1 per cent share, up 130bp MoM, 10bp MoM and 252bp MoM, respectively. STAR continued to remain the undoubted leader among broadcasters, with group level viewership share of 39.4 per cent, slightly down on high base of IPL viewership in April''21. Reckitt Benckiser India maintained its top spot for the third consecutive month, despite a 107bp MoM viewership loss to Hindustan Unilever (HUVR IN) in May 2021 to 34.6 per cent share. HUVR''s ad viewership market scripted a strong return to 33.2 per cent, after touching a low of 29.8 per cent in March 2021, as per the research.