Digitally Connected Bikers Drive Harleys New D2C Sales Effort
With the pandemic starting to appear in the rearview mirror, Harley-Davidson is taking a bold step toward meeting customers where they are by selling nearly 18,000 used motorcycles directly to consumers in a bid to greatly expand its digital capabilities. The H-D1 Marketplace, launched earlier this week, allows consumers to sell and purchase pre-owned Harley-Davidson []
Digitally Connected Bikers Drive Harleys New D2C Sales Effort
With the pandemic starting to appear in the rearview mirror, Harley-Davidson is taking a bold step toward meeting customers where they are by selling nearly 18,000 used motorcycles directly to consumers in a bid to greatly expand its digital capabilities. The H-D1 Marketplace, launched earlier this week, allows consumers to sell and purchase pre-owned Harley-Davidson []