Places of worship top draws for food firms
Ayodhya, the Golden Temple, Vaishno Devi, Tirupati and Shirdi have become top draws for multinational and Indian restaurant and cafe chains such as Burger King, McDonald''s, Domino''s, Burger Singh, Subway and ChaiPoint. They are setting up stores at such pilgrimage complexes that offer large captive markets and a first-mover advantage as they look to expand physical stores after two years, while abiding by religious dictates."Most of these chains are looking at expansion by segmenting the market, to tap niche locations such as pilgrimages, highways, places of historical prominence and tourist places, as consumers return to out-of-home dining, travelling and shopping," said Pankaj Renjhen, joint managing director at real estate consultancy Anarock Retail.Rajeev Varman, chief executive of Burger King, which opened its first store in Katra, where Vaishno Devi temple is located, said: "Our new restaurant in Katra is the world''s first Burger King outlet that is 100% vegetarian with no onion and garlic." The Everstone Capital-backed Burger King, which operates 325 outlets, said the food served at this restaurant "is in line with expectations of devotees".93668925The India unit of another US chain, McDonald''s North and East, has been allotted two sites by the Vaishno Devi Shrine Board on the yatra route that are expected to be operational before September end.
Places of worship top draws for food firms
Ayodhya, the Golden Temple, Vaishno Devi, Tirupati and Shirdi have become top draws for multinational and Indian restaurant and cafe chains such as Burger King, McDonald''s, Domino''s, Burger Singh, Subway and ChaiPoint. They are setting up stores at such pilgrimage complexes that offer large captive markets and a first-mover advantage as they look to expand physical stores after two years, while abiding by religious dictates."Most of these chains are looking at expansion by segmenting the market, to tap niche locations such as pilgrimages, highways, places of historical prominence and tourist places, as consumers return to out-of-home dining, travelling and shopping," said Pankaj Renjhen, joint managing director at real estate consultancy Anarock Retail.Rajeev Varman, chief executive of Burger King, which opened its first store in Katra, where Vaishno Devi temple is located, said: "Our new restaurant in Katra is the world''s first Burger King outlet that is 100% vegetarian with no onion and garlic." The Everstone Capital-backed Burger King, which operates 325 outlets, said the food served at this restaurant "is in line with expectations of devotees".93668925The India unit of another US chain, McDonald''s North and East, has been allotted two sites by the Vaishno Devi Shrine Board on the yatra route that are expected to be operational before September end.