Unilever, Citing Inclusion Advocacy, Drops 'Normal' From Product Packaging And Marketing Unilever (NYSE:UL) announced it's removing the word “normal” from the packaging and marketing of its beauty and personal care brands as part of a new “Positive Beauty” campaign to advocate for diversity and inclusion. What Happened: The London-headquartered company – whose brands Dove, Lifebuoy, Axe and Sunsilk – said the removal of “normal” was based on a survey that polled 10,000 people across nine countries (Brazil, China, India, Indonesia, Nigeria, Saudi Arabia, South Africa, the U.K. and the U.S.). The survey found 56% of respondents stating the beauty and personal care industry has the power to make people feel excluded, with 74% saying they want the industry to focus “more on making … Full story available on Benzinga.com