Cannabis Movers Shakers: Canopy Growth, Flower One Green Check Verified Canopy Growth’s BioSteel Sports Names President Canopy Growth Corp. ’s (NASDAQ: CGC ) BioSteel Sports Nutrition Inc. has tapped Bruce Jacobson to serve as its president. Together with co-founders John Celenza and Michael Cammalleri, Jacobson will be responsible for accelerating the growth of BioSteel into a top-4 sports hydration company. Jacobson joins BioSteel with a wealth of experience from the beverage industry. He is an experienced brand builder and business strategist who has led organizations to best-in-class growth and market dominance. “With deep experience building brands, driving profitability, developing distribution strategies, and leading cross-functional teams, we are confident that Bruce will complement and enhance the capabilities of the current leadership team and further advance BioSteel’s standing in the market,” David Klein , CEO of Canopy Growth said. Jacobson previously served on the advisory board and as a chief operating officer of an alcohol seltzer company.