Gaaaap! Latest rivalry in college football pits Aflac Duck against new nemesis, Gap Goat, representing the gap between what health insurance covers and what Americans are able to pay COLUMBUS, Ga. , Aug. 24, 2022 |PRNewswire| -- Aflac , a leading provider of supplemental health insurance in the U.S. 1 , is kicking off its marketing campaign for the 2022-2023 college football season to shine a light on the gap between health insurance and medical bills. This season, Aflac is introducing a new character, Gap Goat, who serves as a nemesis to America''s favorite spokesduck in a series of humorous commercials airing throughout the season. The Aflac Duck represents a solution to help American consumers who are concerned about their health care and finances. Deion "Coach Prime" Sanders and Coach Nick Saban return as part of the Aflac Duck vs. Gap Goat campaign, which also features a new original and recurring character starring opposite the Aflac Duck. Throughout the campaign, the Gap Goat serves as an antagonist who shows up with unexpected medical bills for hardworking Americans at inopportune times, all the while bleating out the catch phrase, "GAAAAP!" The goat represents the gap that can be left when health insurance doesn''t cover all of one''s medical expenses. "While the Aflac Duck remains a household …