Streaming Repeats as Most-Watched TV Format in August, while Broadcast and Cable Show Signs of Revival, according to Nielsen’s Latest Report from The Gauge
Nielsen’s latest report from The Gauge, the media measurement company’s monthly total TV and streaming snapshot, revealed that streaming usage represented 35% of overall television consumption in August, marking another record-high share for the format and its second month as the the top TV viewing category in The Gauge. Broadcast and cable each gained in […] The post Streaming Repeats as Most-Watched TV Format in August, while Broadcast and Cable Show Signs of Revival, according to Nielsen’s Latest Report from The Gauge appeared first on MarTech Series .
Streaming Repeats as Most-Watched TV Format in August, while Broadcast and Cable Show Signs of Revival, according to Nielsen’s Latest Report from The Gauge
Nielsen’s latest report from The Gauge, the media measurement company’s monthly total TV and streaming snapshot, revealed that streaming usage represented 35% of overall television consumption in August, marking another record-high share for the format and its second month as the the top TV viewing category in The Gauge. Broadcast and cable each gained in […] The post Streaming Repeats as Most-Watched TV Format in August, while Broadcast and Cable Show Signs of Revival, according to Nielsen’s Latest Report from The Gauge appeared first on MarTech Series .