Icebreaker gets closer to plastic-free goal in latest transparency report Image: Icebreaker Facebook New Zealand-based natural performance apparel company, Icebreaker, has released the fourth instalment of its annual Transparency Report that states the brand has reached 91 percent progress on its ambitious plastic-free by 2023 target. Icebreaker provides natural, high-performing outdoor clothing as an alternative to plastic-based synthetic apparel and has revealed that in 2021, 91 percent of Icebreakers total fibre composition is now merino or plant-based, with 65 percent more styles, compared to 2020 made with 100 percent merino or plant-based fibres. In 2021 alone, Icebreaker forecasts that it will sell more than 1.3 million units of 100 percent merino or plant-based apparel. Including its Tech Lite tee, Quantum mid-layer and ZoneKnit hoodie, all made from 100 percent merino. Jan Van Mossevelde, Icebreaker brand president, said in a statement: Like many consumers around the world, we found ourselves facing the creep of plastic into our lives and our product line.