Prevayl secures funding to grow tech-based luxe sportswear offering
Image: courtesy of Prevayl; Adam Crofts chief executive Manchester-based Prevayl, a luxe smart sportswear start-up, has secured 7.5 million pounds to help it take wearable health technology to new heights. Prevayl describes itself as a cutting-edge sports performance brand looking to empower consumers with their own biometric data by bringing together a premium, discreet aesthetic with a seamless user experience through wearable health technology. The company was founded in April 2019 by former personal trainer Adam Crofts, chief executive, alongside serial entrepreneur, David Newns, chairman, after they spotted a gap in the market for a connected clothing brand that would look considered, feel great and provide exemplary performance data. With investment from digital-first consumer brand investment firm Stonebridge, headed up by direct-to-consumer entrepreneur James Cox, known for his involvement with Simba Sleep, Mahabis and Torque Brands, Prevayl is looking to launch to consumers in Q4 of 2021.
Prevayl secures funding to grow tech-based luxe sportswear offering
Image: courtesy of Prevayl; Adam Crofts chief executive Manchester-based Prevayl, a luxe smart sportswear start-up, has secured 7.5 million pounds to help it take wearable health technology to new heights. Prevayl describes itself as a cutting-edge sports performance brand looking to empower consumers with their own biometric data by bringing together a premium, discreet aesthetic with a seamless user experience through wearable health technology. The company was founded in April 2019 by former personal trainer Adam Crofts, chief executive, alongside serial entrepreneur, David Newns, chairman, after they spotted a gap in the market for a connected clothing brand that would look considered, feel great and provide exemplary performance data. With investment from digital-first consumer brand investment firm Stonebridge, headed up by direct-to-consumer entrepreneur James Cox, known for his involvement with Simba Sleep, Mahabis and Torque Brands, Prevayl is looking to launch to consumers in Q4 of 2021.