Stonebridge makes GBP7.5m investment in Prevayl Stonebridge makes GBP7.5m investment in Prevayl Submitted 08|06|2021 - 1:45pm Prevayl, a northern start-up powering up an advanced generation of data-driven luxe sportswear has secured a GBP7.5 million investment from Stonebridge, the digital-first consumer brand investment firm. Stonebridge is headed by DTC entrepreneur James Cox (Simba Sleep, Mahabis, Torque Brands). Prevayl was founded by former personal trainer Adam Crofts (CEO), alongside serial entrepreneur David Newns (Chair), one of the UKs youngest-ever FTSE executives with two exits already under his belt, in April 2019 and launching to consumers in Q4 of 2021. The duo spotted a gap in the market for a connected clothing brand that would look considered, feel great and provide exemplary performance data. Headquartered in Manchester, Crofts has built an elite team of experienced apparel designers, hardware developers, intellectual property experts and marketeers, whose CVs are furnished with experience in both apparel and technology, from the like of GymShark, The Hut Group, VF Corporation, Lacoste, and Burberry, with others having designed for the 2016 Rio Olympics.