Utilizing User Reviews for Unbiased Broker Recommendations There is a new trend emerging in the world of online trading. A trend that aims to help traders find the best trading platforms and tools with the help of feedback from other traders. One of the main issues facing new online traders are unserious operators that market and promote unserious brokers solely for monetary profit. Brokers can easily pay for 5-star reviews, and the industry has been struggling to combat this issue. Until now, that is. Spearheaded by sites such as TradingGuide.co.uk , a handful of broker comparison sites from around the world have started including feedback from real users in their reviews. They do this to establish trust and to encourage transparency, and we believe it's one of the most exciting developments in the industry in recent years. An Innovative Way of Encouraging Unbiasedness By automatically collecting feedback and user ratings from reliable platforms such as Trustpilot, the App Store and Google Play, companies can combine the ratings of millions of users with their in-depth investigations.