Vegan Fried Chick*n Brand VFC Continues Plan For Global Domination With Benelux Launch
VFC, the UKs vegan fried chick*n company that launched just last December and saw unprecedented success in its first weeks, will launch today in retail locations across the Benelux region as part of its mission to bring VFC around the world. The plant-based chicken is already seeing retail success in Spain where it made its international debut this March. By making great-tasting and affordable vegan meats available to all, we can help end the inhumane era of factory farming, and that cant happen soon enough. Additionally, 15 foodservice locations will begin to offer VFC on their menus in the region later this month via Brandplants wholesale partners. Further international markets are soon to follow and will be announced soon. As we reported this March, the brand secured £2.5m in seed funding and stated its intention to achieve sales of £20m, equivalent to 3 million chickens by end 2012, and £50m in financial year 2025, or 7.5 million chickens. The companys trajectory of success comes not only from its product but from its bold marketing and comical social media interactions which is bringing followers at a rapid rate. The demand is there, were working to meet it, and were scaling up fast VFCs Sales Director, Stewart McGuckin, told us in March about this rapid success which has meant that he is fielding calls from several countries around the world.
Vegan Fried Chick*n Brand VFC Continues Plan For Global Domination With Benelux Launch
VFC, the UKs vegan fried chick*n company that launched just last December and saw unprecedented success in its first weeks, will launch today in retail locations across the Benelux region as part of its mission to bring VFC around the world. The plant-based chicken is already seeing retail success in Spain where it made its international debut this March. By making great-tasting and affordable vegan meats available to all, we can help end the inhumane era of factory farming, and that cant happen soon enough. Additionally, 15 foodservice locations will begin to offer VFC on their menus in the region later this month via Brandplants wholesale partners. Further international markets are soon to follow and will be announced soon. As we reported this March, the brand secured £2.5m in seed funding and stated its intention to achieve sales of £20m, equivalent to 3 million chickens by end 2012, and £50m in financial year 2025, or 7.5 million chickens. The companys trajectory of success comes not only from its product but from its bold marketing and comical social media interactions which is bringing followers at a rapid rate. The demand is there, were working to meet it, and were scaling up fast VFCs Sales Director, Stewart McGuckin, told us in March about this rapid success which has meant that he is fielding calls from several countries around the world.