Hamilton Beach Brands, Inc. and HealthBeacon Limited Enter Into Strategic Partnership RICHMOND, Va. and DUBLIN , June 7, 2021 |PRNewswire| -- Hamilton Beach Brands, Inc., a wholly-owned subsidiary of Hamilton Beach Brands Holding Company (NYSE: HBB ) and HealthBeacon Limited, a leading developer of smart tools for managing injectable medications at home, announced today they have entered into a strategic partnership to provide a smart Injection Care Management System (ICMS) in the U.S. and Canada under the new brand name Hamilton Beach ® Health beginning in the fourth quarter of 2021. The ICMS includes a new Smart Sharps Bin from Hamilton Beach ® Health powered by HealthBeacon. Combined with its companion app, the system provides medication management reminders, tracks adherence, and provides for the safe and convenient disposal of used sharps through the U.S. Postal Service''s approved mail-back program. In addition to providing the brand identity, Hamilton Beach Brands will be the exclusive marketer and distributor to the direct-to-consumer and retail channels in the U.S. and Canada .