Manulife appoints HyounJoo Choe as Chief Customer Officer for Hong Kong and Macau to spearhead customer experience and centricity
HONG KONG , Sept. 13, 2022 |PRNewswire| -- Manulife Hong Kong today announced the appointment of HyounJoo Choe as Chief Customer Officer, Hong Kong and Macau . As a member of the senior management team, Ms Choe will lead all customer experience and strategic marketing functions including marketing, customer relationship management, advanced analytics, insights and corporate communications. She will also play a pivotal role in driving Manulife Hong Kong''s branding and corporate social responsibility efforts. HyounJoo Choe, Chief Customer Officer, Manulife Hong Kong and Macau Prior to her new role, Ms Choe served as Regional Head of Customer Experience (CX) and Design at Manulife Asia, where she oversaw the CX transformation agenda, driving strong customer engagement and delivering strong results in relationship and transactional CX scores. She also succeeded in leveraging human-centred design principles to drive CX excellence across various digital platforms. "We are thrilled with the appointment of HyounJoo as our Chief Customer Officer.
Manulife appoints HyounJoo Choe as Chief Customer Officer for Hong Kong and Macau to spearhead customer experience and centricity
HONG KONG , Sept. 13, 2022 |PRNewswire| -- Manulife Hong Kong today announced the appointment of HyounJoo Choe as Chief Customer Officer, Hong Kong and Macau . As a member of the senior management team, Ms Choe will lead all customer experience and strategic marketing functions including marketing, customer relationship management, advanced analytics, insights and corporate communications. She will also play a pivotal role in driving Manulife Hong Kong''s branding and corporate social responsibility efforts. HyounJoo Choe, Chief Customer Officer, Manulife Hong Kong and Macau Prior to her new role, Ms Choe served as Regional Head of Customer Experience (CX) and Design at Manulife Asia, where she oversaw the CX transformation agenda, driving strong customer engagement and delivering strong results in relationship and transactional CX scores. She also succeeded in leveraging human-centred design principles to drive CX excellence across various digital platforms. "We are thrilled with the appointment of HyounJoo as our Chief Customer Officer.