Realogy Unites Agent Lead Generation Programs To Harness The Power Of Realogy's Expansive Network
MADISON, N.J. , Feb. 11, 2021 |PRNewswire| -- Realogy Holdings Corp (NYSE: RLGY ), the largest full-service residential real estate services company in the United States , today announced the centralization of lead generation programs under Realogy Leads Group, further demonstrating the company's commitment to delivering high-quality, high-converting leads to its affiliated agents. The Realogy Leads Group, supported by over 500 team members, unites Realogy's many lead generation programs across its franchise and owned brokerages, including Better Homes Gardens® Real Estate, Coldwell Banker®, CENTURY 21®, Corcoran Group®, ERA®, and Sotheby's International Realty®. Realogy's expansive network, comprised of more than 5,800 franchise and owned brokerage offices and approximately 189,000 independent sales agents in the U.S., helps consumers navigate more than one million home sale transactions per year. "Our unmatched size and scale enable Realogy to attract and develop valuable real estate programs with national partners that in turn deliver high-quality, high-converting leads to our affiliated agents," said Ryan Schneider , Realogy's chief executive officer and president. "By bringing together our many lead generation efforts within one aligned team, we believe Realogy can create even more opportunities for our affiliated agents, brokers, partners, and customers." Realogy Leads Group currently oversees multiple national real estate programs across several categories, including relocation management companies, mortgage lenders, consumer-based loyalty programs, and other service providers that support a consumer's real estate journey.
Realogy Unites Agent Lead Generation Programs To Harness The Power Of Realogy's Expansive Network
MADISON, N.J. , Feb. 11, 2021 |PRNewswire| -- Realogy Holdings Corp (NYSE: RLGY ), the largest full-service residential real estate services company in the United States , today announced the centralization of lead generation programs under Realogy Leads Group, further demonstrating the company's commitment to delivering high-quality, high-converting leads to its affiliated agents. The Realogy Leads Group, supported by over 500 team members, unites Realogy's many lead generation programs across its franchise and owned brokerages, including Better Homes Gardens® Real Estate, Coldwell Banker®, CENTURY 21®, Corcoran Group®, ERA®, and Sotheby's International Realty®. Realogy's expansive network, comprised of more than 5,800 franchise and owned brokerage offices and approximately 189,000 independent sales agents in the U.S., helps consumers navigate more than one million home sale transactions per year. "Our unmatched size and scale enable Realogy to attract and develop valuable real estate programs with national partners that in turn deliver high-quality, high-converting leads to our affiliated agents," said Ryan Schneider , Realogy's chief executive officer and president. "By bringing together our many lead generation efforts within one aligned team, we believe Realogy can create even more opportunities for our affiliated agents, brokers, partners, and customers." Realogy Leads Group currently oversees multiple national real estate programs across several categories, including relocation management companies, mortgage lenders, consumer-based loyalty programs, and other service providers that support a consumer's real estate journey.