UBS doubles down on the workplace wealth business as it leads a $10 million investment round in student loan fintech FutureFuel.io (UBS)
Summary List Placement UBS is leading a new round of funding for a student loan repayment startup that the firm had used through its workplace wealth business, a move that highlights Wall Street muscling in on the growing number of employers looking to have a hand in their employees' personal finances . FutureFuel.io, a New York-based financial-technology startup that operates a set of tools companies provide to their employees looking to effectively manage and repay their student loan debt , said Wednesday that it raised $10 million from investors led by the Swiss firm in a Series A1 round of funding. Salesforce Ventures, Fiserv, Aflac Ventures, and Rethink Impact, a venture capital firm that invests in women-led businesses, are among the investors participating in the round, which brings the startup's total funding to $26 million. The fresh funding signals Wall Street's efforts to capitalize on the swath of companies providing options to employees for managing their personal finances, as sprawling firms like UBS, Bank of America , and Morgan Stanley look to introduce themselves early on to people who may eventually qualify for lucrative investment advice and wealth services . "Our goal is, effectively, to be able to deliver advice to every level of employee at a company, whether they're an executive to a broad-based employee," Michael Barry, head of workplace wealth solutions within UBS's global wealth management business, told Insider by phone, referring to his unit's goals in reaching clients at all levels with services as varied as equity compensation advice or more basic financial wellness tools.
UBS doubles down on the workplace wealth business as it leads a $10 million investment round in student loan fintech FutureFuel.io (UBS)
Summary List Placement UBS is leading a new round of funding for a student loan repayment startup that the firm had used through its workplace wealth business, a move that highlights Wall Street muscling in on the growing number of employers looking to have a hand in their employees' personal finances . FutureFuel.io, a New York-based financial-technology startup that operates a set of tools companies provide to their employees looking to effectively manage and repay their student loan debt , said Wednesday that it raised $10 million from investors led by the Swiss firm in a Series A1 round of funding. Salesforce Ventures, Fiserv, Aflac Ventures, and Rethink Impact, a venture capital firm that invests in women-led businesses, are among the investors participating in the round, which brings the startup's total funding to $26 million. The fresh funding signals Wall Street's efforts to capitalize on the swath of companies providing options to employees for managing their personal finances, as sprawling firms like UBS, Bank of America , and Morgan Stanley look to introduce themselves early on to people who may eventually qualify for lucrative investment advice and wealth services . "Our goal is, effectively, to be able to deliver advice to every level of employee at a company, whether they're an executive to a broad-based employee," Michael Barry, head of workplace wealth solutions within UBS's global wealth management business, told Insider by phone, referring to his unit's goals in reaching clients at all levels with services as varied as equity compensation advice or more basic financial wellness tools.