Adtech salaries revealed: How much Roku, The Trade Desk, and others pay employees, from software engineers to product managers
Summary List Placement This story was originally published in August 2020 and updated with new information in July 2021. The pandemic has led to a rush of adtech deals and IPOs as marketers put more money into digital advertising. As the industry grows, it hires talent from all the world to help advertisers fine-tune their ad targeting. Insider analyzed US Department of Labor''s Office of Foreign Labor Certification data from 2019-2021 to see what six large firms Amobee, Magnite, MediaMath, Roku, The Trade Desk, and Xandr paid employees. The data pertains to foreign workers applying for both permanent green card visas and temporary H-1B, H1B1, and E-3 visas and does not include compensation beyond base salary. The listed salaries are determined by "prevailing wages," or industry standards for similar jobs with similar qualification. Final salaries are, in most cases, considerably higher than prevailing wages. Here''s a look at how adtech salaries break down by company and role. Amobee paid a software engineer $146,000 Singtel-owned Amobee has most recently focused on data-targeted TV ads and has ramped up adtech hiring as it has acquired companies like Turn and Videology to rival Facebook and Google''s tech stack.
Adtech salaries revealed: How much Roku, The Trade Desk, and others pay employees, from software engineers to product managers
Summary List Placement This story was originally published in August 2020 and updated with new information in July 2021. The pandemic has led to a rush of adtech deals and IPOs as marketers put more money into digital advertising. As the industry grows, it hires talent from all the world to help advertisers fine-tune their ad targeting. Insider analyzed US Department of Labor''s Office of Foreign Labor Certification data from 2019-2021 to see what six large firms Amobee, Magnite, MediaMath, Roku, The Trade Desk, and Xandr paid employees. The data pertains to foreign workers applying for both permanent green card visas and temporary H-1B, H1B1, and E-3 visas and does not include compensation beyond base salary. The listed salaries are determined by "prevailing wages," or industry standards for similar jobs with similar qualification. Final salaries are, in most cases, considerably higher than prevailing wages. Here''s a look at how adtech salaries break down by company and role. Amobee paid a software engineer $146,000 Singtel-owned Amobee has most recently focused on data-targeted TV ads and has ramped up adtech hiring as it has acquired companies like Turn and Videology to rival Facebook and Google''s tech stack.