Airtel debuts India''s first VR ad at IMC
India’s second largest telco Bharti Airtel unveiled the country’s first immersive Virtual Reality (VR) advertisement powered by 5G. As part of its demonstrations at the ongoing India Mobile Congress 2022, the telco showcased the advertisement format on the Airtel Thanks app that opens new avenues for brands to engage with consumers in an immersive environment that was previously not possible in the traditional advertising paradigm.The ultra-fast low-latency 5G network ensures the 3D visuals and videos are life-like. Through this ad format, brands can offer their customers an immersive ad that is without any lag, making it more engaging that the current communication that flows on digital. Airtel has roped in brands such as PepsiCo and SonyLIV to create a pilot and demo the capabilities of this product at the Indian Mobile Congress.Today, the Indian advertising industry is in a flux – India’s 750M mobile users are increasingly spending more time on their mobile screens, an average of ~5 hours daily according to an App Annie report.
Airtel debuts India''s first VR ad at IMC
India’s second largest telco Bharti Airtel unveiled the country’s first immersive Virtual Reality (VR) advertisement powered by 5G. As part of its demonstrations at the ongoing India Mobile Congress 2022, the telco showcased the advertisement format on the Airtel Thanks app that opens new avenues for brands to engage with consumers in an immersive environment that was previously not possible in the traditional advertising paradigm.The ultra-fast low-latency 5G network ensures the 3D visuals and videos are life-like. Through this ad format, brands can offer their customers an immersive ad that is without any lag, making it more engaging that the current communication that flows on digital. Airtel has roped in brands such as PepsiCo and SonyLIV to create a pilot and demo the capabilities of this product at the Indian Mobile Congress.Today, the Indian advertising industry is in a flux – India’s 750M mobile users are increasingly spending more time on their mobile screens, an average of ~5 hours daily according to an App Annie report.