SaaS Marketing Influenced Digital Ad Spending Projected To Reach $455.30 Billion In 2021
PALM BEACH, Fla., June 9, 2021 |PRNewswire| -- SaaS marketing is a type of marketing that specifically focuses on promoting and acquiring leads for subscription-based SaaS products. SaaS, also known as Software as a Service, is a way in which businesses sell their products in cloud-based applications with regular updates and added functionality. Compared to businesses with physical products or one-time purchases, SaaS businesses offer an intangible product and need to continually prove to their current and potential customers that their "rented" or subscription service is worth the monthly fee. In 2020, worldwide ad spending had its most disappointing year on record in terms of growth, but the final figures outperformed dire mid-pandemic projections. Digital ad spending, meanwhile, held up surprisingly well according to eMarketer. It said: "Despite historic economic disruptions, worldwide digital ad spending nearly matched our pre-pandemic forecast for 2020. In February 2020 , we forecast 13.6% growth for digital ad spending worldwide for the year.
SaaS Marketing Influenced Digital Ad Spending Projected To Reach $455.30 Billion In 2021
PALM BEACH, Fla., June 9, 2021 |PRNewswire| -- SaaS marketing is a type of marketing that specifically focuses on promoting and acquiring leads for subscription-based SaaS products. SaaS, also known as Software as a Service, is a way in which businesses sell their products in cloud-based applications with regular updates and added functionality. Compared to businesses with physical products or one-time purchases, SaaS businesses offer an intangible product and need to continually prove to their current and potential customers that their "rented" or subscription service is worth the monthly fee. In 2020, worldwide ad spending had its most disappointing year on record in terms of growth, but the final figures outperformed dire mid-pandemic projections. Digital ad spending, meanwhile, held up surprisingly well according to eMarketer. It said: "Despite historic economic disruptions, worldwide digital ad spending nearly matched our pre-pandemic forecast for 2020. In February 2020 , we forecast 13.6% growth for digital ad spending worldwide for the year.