VisitMalta and Manchester United renew their partnership agreement
VisitMalta will once again be the official destination partner of Manchester United as the Malta Tourism Authority and the club announce they are renewing their partnership agreement with the club promoting Malta as a tourist destination to its 1.1 billion followers worldwide. Manchester United and Malta have a strong connection, characterised by a long history with Malta proudly hosting the oldest international Manchester United supporters’ club, the government said in a statement. Through this partnership agreement, the VisitMalta brand will benefit from strong exposure during the Club’s home matches and digital marketing channels, social media and on printed media worldwide. The news of the renewal was announced at a special press event held at Old Trafford in Manchester, in the presence of Clayton Bartolo, Minister for Tourism, Anthony Gatt, Permanent Secretary within the Ministry for Tourism, and Carlo Micallef, Chief Executive Office of the Malta Tourism Authority (MTA). “Reaffirming VisitMalta as the Official Destination Partner of Manchester United will lead to an increase in visibility and marketing coordination on an unprecedented level for the Maltese Islands not just in Europe but in other long-haul markets such as America, Asia and the Middle East.
VisitMalta and Manchester United renew their partnership agreement
VisitMalta will once again be the official destination partner of Manchester United as the Malta Tourism Authority and the club announce they are renewing their partnership agreement with the club promoting Malta as a tourist destination to its 1.1 billion followers worldwide. Manchester United and Malta have a strong connection, characterised by a long history with Malta proudly hosting the oldest international Manchester United supporters’ club, the government said in a statement. Through this partnership agreement, the VisitMalta brand will benefit from strong exposure during the Club’s home matches and digital marketing channels, social media and on printed media worldwide. The news of the renewal was announced at a special press event held at Old Trafford in Manchester, in the presence of Clayton Bartolo, Minister for Tourism, Anthony Gatt, Permanent Secretary within the Ministry for Tourism, and Carlo Micallef, Chief Executive Office of the Malta Tourism Authority (MTA). “Reaffirming VisitMalta as the Official Destination Partner of Manchester United will lead to an increase in visibility and marketing coordination on an unprecedented level for the Maltese Islands not just in Europe but in other long-haul markets such as America, Asia and the Middle East.