Facebook, Google''s Ad Duopoly Nearing Its Demise. From A Former Ally
Apple Inc (NASDAQ: AAPL ) has gained momentum in digital ads, while Alphabet Inc (NASDAQ: GOOG ) (NASDAQ: GOOGL ) Google and Meta Platforms Inc (NASDAQ: META ) Facebook seem to lose steam, CNBC reports citing Appsumer. The research found that Apple''s ad business benefited from its major iOS privacy update in 2021 at the cost of Facebook. Lesser tracking preferences by iPhone users made it more challenging for Facebook and other online companies to tailor their ads to help business find their most promising customers. Additionally, the continued mix shift to offline and service industries is … Full story available on Benzinga.com
Facebook, Google''s Ad Duopoly Nearing Its Demise. From A Former Ally
Apple Inc (NASDAQ: AAPL ) has gained momentum in digital ads, while Alphabet Inc (NASDAQ: GOOG ) (NASDAQ: GOOGL ) Google and Meta Platforms Inc (NASDAQ: META ) Facebook seem to lose steam, CNBC reports citing Appsumer. The research found that Apple''s ad business benefited from its major iOS privacy update in 2021 at the cost of Facebook. Lesser tracking preferences by iPhone users made it more challenging for Facebook and other online companies to tailor their ads to help business find their most promising customers. Additionally, the continued mix shift to offline and service industries is … Full story available on Benzinga.com