Shrinkflation is happening across grocery stores here are 14 of the most extreme examples, from toilet paper to candy bars
Summary List Placement It''s not just you some grocery products are getting smaller. Ingredients and manufacturing are getting more expensive thanks to inflation, and if they can''t cut costs, companies have two main choices hiking up prices or making their products smaller. Many of these size changes are subtle, like making candy bars sold in multipacks smaller than ones being sold individually, or changing the same of their products so you can barely notice the difference in weight. "Do we raise the price knowing consumers will see it and grumble about it? Or do we give them a little bit less and accomplish the same thing? Often it''s easier to do the latter," consumer advocate Edgar Dworsky told The Washington Post. This phenomenon, known as shrinkflation , was already happening before the coronavirus pandemic, but is set to get worse because of rising labor costs and ingredients prices combined with soaring demand and a shipping crisis . Clorox now includes 75 wipes per pack, down from 85, for the same price.
Shrinkflation is happening across grocery stores here are 14 of the most extreme examples, from toilet paper to candy bars
Summary List Placement It''s not just you some grocery products are getting smaller. Ingredients and manufacturing are getting more expensive thanks to inflation, and if they can''t cut costs, companies have two main choices hiking up prices or making their products smaller. Many of these size changes are subtle, like making candy bars sold in multipacks smaller than ones being sold individually, or changing the same of their products so you can barely notice the difference in weight. "Do we raise the price knowing consumers will see it and grumble about it? Or do we give them a little bit less and accomplish the same thing? Often it''s easier to do the latter," consumer advocate Edgar Dworsky told The Washington Post. This phenomenon, known as shrinkflation , was already happening before the coronavirus pandemic, but is set to get worse because of rising labor costs and ingredients prices combined with soaring demand and a shipping crisis . Clorox now includes 75 wipes per pack, down from 85, for the same price.